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StreetSmart Edinburgh

StreetSmart Logo This week sees the launch of the StreetSmart Edinburgh, a unique initiative raising money to tackle homelessness in Scotland. Restaurants across the capital will be inviting diners to add a voluntary £1 donation to their bill. Each and every penny raised will go directly towards helping homelessness projects in the East of Scotland.

The StreetSmart campaign is a UK-wide initiative currently in its tenth year, and this is the seventh Edinburgh campaign. Over that time restaurateurs have generated in excess of £130,000 for homelessness charities working in Scotland's capital. Last year alone, 80 restaurants raised £40,000 of funds providing much needed support for The Cyrenians, The Rock Trust, Dean and Cauvin Trust, the Cranston Street Hostel and the Alternatives to violence amongst others.

David Wither, Director of the Montpellier Group is again backing the Campaign. Wither said, ‘Montpellier are delighted to be giving back to Edinburgh by supporting StreetSmart, it's a simple, effective, and worthwhile scheme that benefits those who truly need support'.

The StreetSmart Campaign has enjoyed the support of figures such as Ian Rankin, Gordon Ramsay and Stephen Fry. The campaign will run from now throughout the Festival season, and again during the months of November and December. Edinburgh is the first Scottish City to run the Campaign and the charity hopes to expand in Glasgow, Aberdeen, Dundee and St. Andrews later this year and then on to other Scottish towns.

Martin Irons, the Campaign Manager for Scotland, is optimistic that this summer will see the most successful StreetSmart Edinburgh yet; ‘I'm thrilled with the number of restaurants already committed to this StreetSmart Campaign. We're a City known for good taste and high tourism so I don't see why people wouldn't want to support us, particularly when you see the long-term benefit that just £1 can reap'.

The charity is also seeking new sponsorship so that all StreetSmart Scotland administrative costs are covered in order to ensure that every penny in the £1 donated continues to benefit homelessness projects in East Scotland. If you would like to sign up for the scheme, make a donation or find out more information, go to http://www.streetsmart.org.uk or call Martin Irons, StreetSmart Campaign Manager, on 0131 343 1046 or 07896 181985 or email: martin.irons@yahoo.com

For restaurateurs who sign up to the scheme, your restaurant's name, telephone numbers and web address will be added to the StreetSmart website.


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